CORE CREATIVE WINS BEST IN SHOW AT BMA BELL AWARDS

Core Creative, Inc. was recognized with the Best in Show Award by the Business Marketing Association-Milwaukee Chapter (BMA) at their annual Bell Awards recognizing excellence in marketing and communications on April 29 at Potawatomi Bingo & Casino.
 
Core Creative's "Holiday eCampaign" entry was chosen as Best in Show out of a selection of the evening's top awards winners from all categories. Earlier in the evening, the entry was recognized as the Best of Self Promotions.
 
"We're thrilled with this recognition as everyone at Core Creative had a hand in this project," said Ward Alles, president, Core Creative. "It's a great example of what can be done when we come together with a common goal. We set out to build a high level of engagement with our audience and to have a little fun too." The video targeted more than 400 recipients and was viewed more than 500 times. In addition, it garnered unsolicited coverage and praise from major Milwaukee-area publications.
 
Core Creative's Holiday eCampaign consisted of multiple touch-points. The first was an e-mail eliciting participation with recipient votes to determine which classic holiday movie Core Creative employees would recreate. With the votes tallied, Core Creative produced a full recreation of a scene from the 1964 claymation favorite, "Rudolph, the Red-Nosed Reindeer," starring Core Creative employees. The video was then shared through e-mails, YouTube, Facebook and Twitter. http://mke.me/K69T4W
 
The agency, located in Milwaukee's Historic Third Ward, was also recognized with 2010 Excellence Awards for campaigns for Children's Hospital of Wisconsin (Flu Fighters H1N1 Community Relations Campaign, Public Relations Campaign category), Tailored Aisle Graphics (T.A.G., New Product Launch category), Johnson Financial Group Fortune 100 Application (Johnson Financial Group, Single Public Relations Effort category), HNI Rebranding Campaign (HNI Risk Services, Branding or Rebranding Campaign - Corporate category).