Brands are thanking moms – so should you!

May 7, 2015
Dana Carpenter Director, Marketing Communications

This weekend, we’ll celebrate one of the most influential people in our lives – our mothers. Yes, consider this your official reminder.

According to a recent survey by the National Retail Federation, Americans are expected to spend an average of $173 on mothers this year, up $10 from last year – the highest amount in the survey’s 12-year history. And while the amount has risen, the choice in gifts has remained consistent over the years:

  • The majority of folks will buy a card, 80 percent in fact.
  • More than two-thirds of Americans will purchase flowers.
  • Other top gift ideas include brunch, electronic items, spa days, housewares, books and CDs.

With all the action in the marketplace, it’s no wonder brands are getting in on the action with creative content marketing. Hallmark hit it out of the park last year with “World’s Toughest Job.”

So take a look at how your favorite brands are celebrating mom this year. Some will make you reach for a tissue, others will tickle your funny bone … but we can be certain that all will make you appreciate your mom even more.

Tempur-Pedic: Moms: You’re Important
These moms thought they were auditioning for a game show, but they were actually being recognized for all that they do.

Samsung: #TextsFromMom
Appreciating our mothers, one funny text to the next.

Pandora: The Unique Connection
Not even a blindfold can take away the special bonds than mothers and their children share.

My Houzz: Ashton Kutcher’s Surprise Renovation for His Mom
No, not all of us can give our moms a full home renovation – but this video is a heartwarming example of how much children will do for their mothers to say “Thank you.”

And as a commercial message, I’d like to thank my own mom for all that she’s taught me over the years. She’s been my rock and my guiding light in all that I do. I strive to be a better wife, mother and friend because of her every day. She’s given me the heart, conviction, sass, and honesty to make me the downright strong-willed woman I am today. She’s not “on the internet” so I’ll be sure to print this out and show it to her this weekend.

Dana Carpenter is the director of marketing communications at Core. Follow her on Twitter @DanaNCarpenter.


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