Core Creative appoints vice presidents, announces key promotions

June 24, 2013
Angi Krueger Vice President, Marketing/Business Development

MILWAUKEE (June 24, 2013) – Core Creative, Inc., a Milwaukee-based branding firm, announces the promotions of 10 employees to recognize its employees’ contributions to recent growth. The moves are part of an agency-wide strategic realignment, offering employees the opportunity to reach their potential and flourish as leaders.

The more we grow together, the better able we are to contribute to building our agency’s expertise and serving our clients’ needs.

Beth Crivello-Wagner has been promoted to vice president – client services. Crivello-Wagner, who has been with Core Creative for 13 years, originally served as Core’s PR Director before heading up all of Client Services as Director of Integrated Marketing.

Angi Krueger is now vice president – marketing & business development. Krueger has been with Core for 15 years, working her way up the ranks in Creative Services before leading the agency’s own promotional efforts in recent years.

Patti Schauer, MBA, CPA, joined Core Creative in 2011 to lead the agency’s back office. She has been promoted to vice president – finance/human resources and has been instrumental in managing the agency’s rapid growth of more than 30 percent year-over-year for three consecutive years.

The three newly named Vice Presidents form an executive team with the agency’s three partners and meet regularly to discuss Core’s vision and strategic direction.

Dana Carpenter, Jerry Higgins and Stephanie Hungerford have been promoted to the Director Team level at Core Creative and will be helping manage the agency by taking on new client service and creative product initiatives. Carpenter, a PR and marketing strategist, has been with Core Creative for nine years. Higgins, who continues to serve as Core’s creative director, has been with Core for nine years and will continue his work elevating the overall creative experience for clients. Hungerford, with Core for two years, serves as healthcare marketing strategist, offering a particular insight into this highly specialized field.

Core Creative also announces additional promotions within the agency, a reflection of their professional growth and increasing value for clients.

Kevin Farrington has been promoted to account executive.
Saige Smith has been promoted to healthcare marketing specialist.
Jennifer Cooley has been promoted to senior art director.
Phillip Fischer has been promoted to senior designer.

“Investing in our employees is a key strategy for our agency,“ said Ward Alles, president of Core Creative. “The more we grow together, the better able we are to contribute to building our agency’s expertise and serving our clients’ needs.”

Core Creative’s emphasis on a “WE” culture has helped make it a top place to work and serve leading local and national brands. The agency has added 19 employees in the last two years as a response to growth with existing clients and the addition of new clients in 2012 and 2013.


Founded in 1994, Core Creative, Inc., offers a full range of integrated marketing communications, advertising and public relations services to leading brands and healthcare systems. Core’s say it. live it.™ branding process develops both external and internal strategies to foster total brand alignment – elevating your brand from an intangible idea to a revenue-driving asset. Clients include Milwaukee Electric Tool, Verizon Wireless, Concordia University Wisconsin, Assurant Health, Harley-Davidson and The Valley Health System. Core Creative is located at 600 W. Virginia St., Suite 700 in Milwaukee’s Fifth Ward. Additional information on the agency can be found at or by contacting Ward Alles at (414) 299-3946 or Follow Core Creative on Twitter. Find Core Creative on Facebook.



Blogs, articles and insights from the people who drive our ideas.

See our ideas