How a guiding principle can build relationships

July 31, 2014
Angi Krueger Vice President, Marketing/Business Development

At Core, we are committed to our guiding principle, “WE.”

We means blurring the lines between agency and client and our business partners. We means relationship-building encounters – not transactions. We are a team. Sometimes we lead. Sometimes we follow. But we accomplish our goals – together.WE

How does this make Core different?

We have a lot of pride in the fact that we have many long-lasting clients on our roster. These clients can get similar services elsewhere, but our deep relationships help define us. They have become a competitive strategy for our business.

Tonight we are celebrating our WE relationships by hosting an event at the Harley-Davidson museum with best-selling author and national speaker, Steve Yastrow on how to “Ditch the Pitch” and use persuasive marketing to enhance the brand experience.

We are committed to helping define the what, how and why for our clients. We are committed to developing brands that are more than a series of disconnected activities — but brands that are truly aligned. Why is that important? It builds a stronger brand. It drives business results. The services we provide in branding, advertising, digital, internal communications and PR/social media help our clients align their brands and create strategies to serve their business for today and tomorrow.

We have a passion to live our brand. This event tonight is an example of us living our brand, and demonstrating our core values. Find us on Twitter and visit the “#sayitliveit” hashtag this evening to gain a little more insight into who we are and how our relationships with our clients are a part of us – a part of our brand.

So … how can we make great things together?


Angi Krueger is Core’s vice president of marketing and business development. After many years working as an art director, she is instrumental in developing the strategic direction for both our clients and ourselves. Follow Angi on Twitter @angikrueger.



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