Branding news: industry insights from July

August 4, 2014
Irina Finley Assistant Marketing & Media Specialist

We have so many awesome articles to share — it was an exciting month in the ad world. We covered a wide variety of topics in the month of July including “cool” designs, annoying requests to designers and breakout creative.

The Science of Cool

I remember when PBR was just that, PBR. Now this iconic “blue ribbon” design is on everything from buses to buildings. What changed? What made it trendy? Check out the main traits designers keep in mind when trying to create things that are “cool.”

July media hipster


2014 Social Media Image Size Cheat Sheet

Did you know Facebook posts with images generate 100 percent more engagement than text-only posts? Or, that you are five times more likely to have LinkedIn engagement with others if you share images in your network? Check out this cheat sheet to find all the sizes you will need for sharing images socially.

Finally, Ads for Discount Furniture That Don’t Just Yell, ‘Come On Down!’

How many times seen a furniture commercial and the guy screams, “Come on down! Everything must go!”? You think, “This guy is annoying and too sales-ey,” and you immediately shake your head and flip the channel. American Signature’s new commercials are anything but annoying. They’re that bringing humor and wit to the table. Check out their new approach.

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile

It’s no secret that we are all on the go and barely have time to catch our breath. That’s why marketers need to know how people are spending their time on various platforms. The fact is, they’re utilizing multiple screens in their everyday lives — from tablets to computers to their handheld devices. As marketers, we have to stay on top of the trends, know where to target them and at what times. Check out the stats here.

19 Things Not To Say To a Graphic Designer

Since a large portion of our agency is made up of designers, we felt like this was a fitting article to include. If you’re a designer, I’m sure you have probably heard a few of these requests.


The State of B2B Content Marketing in the Wake of Van Damme’s ‘Epic Split’

Before reading any further, please watch The Epic Split video.

B2B companies have a very targeted audience. They typically have limited budgets to work with and less conceptual approaches. With that said, how do you create campaigns for your current audience while appearing creative and innovative to potential new customers? B2B marketing doesn’t have to be boring – as demonstrated by Volvo Trucks. See how the B2B approach is evolving.


Did we miss something? Let us know what you loved, what you hated and what you learned.

Core Creative is a branding agency that specializes in telling the life-changing stories for mid-market healthcare systems and the emerging med-tech world.


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