If you know me, it’s no secret that I’m a crier. Show me something that tugs the heartstrings and I’m undoubtedly tearing up. That’s why you might have found me sniffling at my desk the other day after I discovered this new-to-me video from Cleveland Clinic, in which we are encouraged to look beyond a first impression and put ourselves in another’s shoes.
The idea of empathy in healthcare is nothing new. But what about in healthcare marketing? Though no less important than in a clinical setting, empathy in marketing and communications can be a difficult task to master. It’s easy to speak compassionately when sharing a moving story about a patient, but when it comes to day-in-day-out marketing activities, how often do we use the lens of understanding in the work we do?
There are plenty of opportunities for empathetic marketing. Fill out the form below to learn three ways you can make a difference by considering your audience’s perspective.