Core Creative receives nationally-recognized “Well Workplace” award

February 26, 2014
Angi Krueger Vice President, Marketing/Business Development

MILWAUKEE (Feb. 20, 2014) – Core Creative, Inc., a Milwaukee-based branding firm, has been named a Well Workplace at the Small Business Level (under 50 employees) by the Wellness Council of America, one of the most respected resources for workplace wellness in the country. The agency earned the designation through a consistent demonstration of its willingness to promote and improve the health and well being of its employees.

To be considered for a Small Business Well Workplace Award, an organization must successfully implement 10 steps to building a healthy workplace, including conducting an employee health interest survey, administering an annual physical activity campaign and supporting community health efforts. Core employees completed a survey in 2011 to help develop the agency’s wellness program.

“We recognize that healthy employees are happy, productive employees,” said Ward Alles, president, Core Creative. “We believe that a company culture promoting a healthier environment allows us to better capture the essence of who we are – a company that values highly motivated people who embody a true team spirit.”

Since moving to Milwaukee’s Walker’s Point neighborhood in March 2012, Core Creative has implemented a variety of healthy initiatives, from quarterly wellness challenges and team fitness workshops to a “healthy vending” area in the Core Café kitchen filled with healthy snacks. The agency also brings in advisors to provide coaching in areas like time management, stress management and financial management.

In addition to being named a Well Workplace, Core Creative received the Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility in 2012. Last year, BizTimes Magazine named Angi Krueger, vice president of marketing and business development, and Patti Schauer, vice president of finance and HR, two of Milwaukee’s Fittest Execs.

In 2014, Core Creative is planning a variety of initiatives including lunchtime exercise classes, healthy potlucks, walking meetings and more. The agency has 44 employees.


Founded in 1994, Core Creative, Inc., offers a full range of integrated marketing communications, advertising and public relations services to leading brands and health care systems. Core’s say it. live it.™ branding process develops both external and internal strategies to foster total brand alignment – elevating your brand from an intangible idea to a revenue-driving asset. Clients include Milwaukee Electric Tool, Verizon Wireless, School Specialty, BuySeasons, Harley-Davidson and The Valley Health System. Core Creative is located at 600 W. Virginia St., Suite 700 in Milwaukee’s Fifth Ward. Additional information on the agency can be found at or by contacting Ward Alles at (414) 299-3946 or Follow Core Creative on Twitter. Find Core Creative on Facebook


Blogs, articles and insights from the people who drive our ideas.

See our ideas