As marketers, we have a love-hate relationship with Facebook. There’s no denying the incredible impact and influence the platform has on audiences, but with an ever-changing array of advertising options, services and nuances, it can feel like Facebook has ulterior motives – to be just fantastic enough that we know we need to engage, but just confusing enough that we never feel ahead of the curve.
And as healthcare marketers, that relationship can be even more complicated as we try to fit a very unique type of business into a platform that easily lends itself to retail. Plus, for the healthcare marketing managers for whom social media is only a small part of their job responsibilities, optimizing social advertising dollars can often be an afterthought.
Nevertheless, there’s no denying the important role Facebook plays in any social advertising plan. In 2015, adults spent an average of 5.6 hours per day with digital media. Nearly one hour of that time was spent browsing or interacting with Facebook, Facebook Messenger or Instagram.
Facebook has rolled out several new features and tools to help marketers make the most of social advertising, increasing engagement, providing useful information and, ultimately, driving sales. Here are four you should be looking at.
Fill out the form below, and learn more about these four new features and tools.