This is the second in a series of two blog posts about introducing a new health system visual identity. The first blog post, “Need a New Visual Identity for Your Health System? Here’s How to Make Your Case,” can be found here.
So, you’ve determined that your health system is ready for a new visual identity. The C-Suite appears to be fully on board. You may have even determined how you’re going to calculate the return on investment of your new brand. Things are looking good.
Then, you stop sleeping. “How much is all of this going to cost?” you frantically think. “Have we captured everything?” You wonder.
Let’s start with cost of a health system rebrand. As you may have guessed, the cost of a rebrand depends on a number of factors, most specifically the size of your health system. Take a look at these examples:
- Northwell Health, a $7.8 billion health system giant with 21 hospitals scattered throughout northern New York, spent between $10-12 million for its rebrand in 2016.
- Lee Health, a six-hospital health system based in Fort Myers, Fla., estimates the cost of its rebrand to be about $2 million.
- McLaren Health Care, a 10-hospital system based in Flint, Mich., estimated the cost of its 2012 rebrand to be $1.5 million.
Many other health system visual identities cost far less to implement, largely depending on size and scope.
As with every facet of marketing, planning is the best way to ease your fears and get back to sleep. This budget estimator will help you determine what a rebrand budget could look like for your health system.
Download the health system rebrand budget estimator by filling out the form below.