Phillip Fischer

A wellness program with pedal power

By Phillip Fischer on May 7, 2013

May is an exciting time for people who like to get around the city on their own pedal power.

This month began the National Bike Challenge (May 1 – Sept 30), and Bike to Work Week is right around the corner (May 13 – 18). As a part of Core’s Wellness Program, we’ve entered our third year of participating in the Bike Challenge. With any luck, some of us at Core will be bike commuting for the first time very soon.phil_bike

Bike to Work Week sees half a dozen commuter stations set up around Milwaukee to provide refreshment, community and assistance for first-time and veteran bike commuters alike, and events are scheduled all week long. The Bike Challenge is a fun way for individuals, communities and businesses to track their biking miles, allowing them to quantify the positive impact their riding has on our state and local communities, maybe even winning some prizes in the process.

I started bike commuting to Core during Bike to Work Week 2010. Over that short time, I’ve seen bike ridership in Milwaukee grow. Bike commuting has increased by 32 percent from 2005 to 2011. In our own small way, Core Creative continues to encourage our employees to join in the ranks of individuals helping to enhance air quality, cut down on traffic congestion and be part of their community through bike commuting. Not to mention, the amazing feelings you can get from the exercise and increased time outside! It’s another great way Milwaukeeans are working together to build our community.

You may recall last week’s post from Chelsey Orlikowski, one of our account coordinators, on the importance of culture, community and innovation. An initiative like Bike to Work Week is one of those valuable additions to our city that helps us build community and connect with each other in different ways.

Maybe we’ll see you out on the roads, and maybe reading about Bike to Work Week will spark you on to join some of our first timers in a bike commute.

I’ll see you on the city streets!


Phil is a designer who can be found, most days, blazing the trail between Wauwatosa and the Fifth Ward on his hybrid commuter bike. If, that is, he’s not at his desk applying his trade and keeping our team abreast of the latest software upgrades and techniques for the Adobe Creative Suite.

If you have any questions about that or biking, Phil’s a great resource. Give him a shout @PhillipFischer.