Angi Krueger

Core Creative among Biz Journal’s Fastest Growing Firms

By Angi Krueger on August 19, 2013

Core Creative has been named among southeastern Wisconsin’s Fastest Growing Firms for consecutive years of growth by The Business Journal Serving Greater Milwaukee. The agency was recognized because of its 56.64 percent growth rate since 2010, good for one of the 30 best rates in southeastern Wisconsin.

“We have been fortunate to serve remarkable businesses and forge truly valuable relationships with our clients,” said Ward Alles, president, Core Creative. “There are many clients who have been key long-term partners for our agency and a number of new business wins that have contributed to our growth. To each of them, we are incredibly thankful. They are the reason we have been able to add 19 new employees in the last two years. We can’t wait to see what more we can achieve together.”

Core was recognized at a luncheon at The Pfister Hotel in downtown Milwaukee.
A few team members from Core attended a luncheon at The Pfister Hotel in downtown Milwaukee.

Alles cited the agency’s concentration on developing fully integrated brand alignment marketing plans as a key to its growth. “2011 was a turning point for our agency,” said Alles. “We recognized the opportunity we had to package our expertise in internal brand development and clearly define how those services align with external campaigns. Combining our unique say it. live it.™  brand development process with our robust creative, public relations and strategic marketing services has helped us – and most importantly, our clients – go from strength to strength.”

Through its  say it. live it.™ branding process, Core Creative helps its clients define their brand promise for both their customers and their employees. Core Creative is focused on practicing what it preaches; asking its employees to live the brand for its clients and with each other. The result is an employee base and culture solely focused on delivering exceptional strategic and creative services to its clients in a selfless, “whatever-it-takes” package.

“It’s what we refer to as our ‘WE” culture,’ said Alles. “It’s our guiding principle – nurturing meaningful, long-lasting employee and client relationships through teamwork.

To learn more about the process the agency uses to serve its clients, read this article – How to Align Your Brand – from Alles.


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