Angi Krueger

Core Creative adds media strategist

By Angi Krueger on February 13, 2013

MILWAUKEE (Feb. 13, 2013) – Core Creative, Inc., a Milwaukee-based integrated marketing communications agency, announces the addition of Sarah Richmond as part of a continued effort to serve increasing business needs and a growing client base. Richmond, an experienced media strategist from Milwaukee, is charged with growing media strategy, planning and buying as a key service line for Core Creative.

“Adding Sarah to the Core team gives us a vital service opportunity to help our clients reach their audiences,” says Ward Alles, president of Core Creative. “That rings particularly true as media strategies evolve across an expanding digital landscape. Sarah will help us lead our clients in all of the latest technologies available for ad placement, while offering the experience needed to craft a meaningful traditional media presence.”

Sarah Richmond, Media Strategist
Sarah Richmond, Media Strategist

Richmond will be responsible for the strategy and day-to-day management of paid media campaigns for Core’s business-to-business, health care and business-to-consumer clients. Her vast understanding of the media landscape – including the tools needed to manage, track and identify new digital opportunities – will help round out Core’s integrated service offerings. Richmond will work closely with Core’s account service and digital service departments, as well as directly with clients.

Prior to joining Core Creative, Richmond served as a media planner and buyer for nearly 10 years at two other Milwaukee-based marketing agencies. She has served clients in a number of industries including entertainment, higher education, athletics and health care. She has managed multi-million dollar campaigns and has developed strategies for optimizing placement regardless of budget size. Richmond is a graduate of the University of Wisconsin-Oshkosh.

Founded in 1994, Core Creative, Inc., offers a full range of integrated marketing communications, advertising and public relations services to leading brands and health care systems. Core’s say it. live it.™ branding process develops both external and internal strategies to foster total brand alignment – elevating your brand from an intangible idea to a revenue-driving asset. Clients include Milwaukee Electric Tool, Verizon Wireless, Borgess Health, Harley-Davidson and The Valley Health System. Core Creative is located at 600 W. Virginia St., Suite 700 in Milwaukee’s Fifth Ward. Additional information on the agency can be found at or by contacting Ward Alles at (414) 299-3946 or Follow Core Creative on Twitter. Find Core Creative on Facebook.