Angi Krueger

Core Creative named agency of record

By Angi Krueger on February 21, 2013

MILWAUKEE (Feb. 21, 2013) – Core Creative, Inc., a Milwaukee-based integrated marketing communications agency, announced today it has been named as the agency of record for Concordia University Wisconsin. The relationship also includes Concordia University Ann Arbor in Michigan after the universities’ anticipated merger.

Core was selected following a competitive pitch and review process. The agency will work with Concordia University to develop and execute a fully integrated marketing communications plan, including public relations and social media strategy and management, to help the growing and evolving University continue to meet its goals.

“Core Creative’s passion for building strong working partnerships with all areas of our institution made them the right choice for us,” said Anita Clark, vice president of marketing, Concordia University Wisconsin and Ann Arbor.

“We’re excited to start working with Concordia and apply our branding processes to what is already an incredibly strong, growing university,” said Ward Alles, president, Core Creative. “As higher education institutions, Concordia University Wisconsin and Concordia University Ann Arbor have many audiences, messages and needs to address. We’re aligning our team to serve those needs to help communicate the Universities’ common mission and drive admissions across all of their programs. We’re very grateful they’ve selected Core Creative and can’t wait to help tell their story.”

[pullquote align=”right”] Core Creative’s passion for building strong working partnerships with all areas of our institution made them the right choice for us. [/pullquote]

Concordia University Wisconsin is a private liberal arts institution located in Mequon, Wis., on a beautiful campus along the shores of Lake Michigan. Founded in 1881, the University offers 69 undergraduate majors, 30 master’s degree programs and doctoral degrees in pharmacy, physical therapy and nursing practice. The University and its 13 Concordia Centers and classroom locations are home to more than 7,500 undergraduate and graduate, traditional and non-traditional students from 46 states and more than 30 countries.

Founded in 1963 as a junior college, Concordia College Ann Arbor officially became Concordia University Ann Arbor in 2001. Its campus is located on 187 acres along the banks of the Hudson River in Ann Arbor, Mich. The University’s undergraduate program offers more than 60 majors and minors as well as accelerated and graduate degrees for adult learners through the School of Adult and Continuing Education.


Founded in 1994, Core Creative, Inc., offers a full range of integrated marketing communications, advertising and public relations services to leading brands and health care systems. Core’s say it. live it.™ branding process develops both external and internal strategies to foster total brand alignment – elevating your brand from an intangible idea to a revenue-driving asset. Clients include Milwaukee Electric Tool, Verizon Wireless, Borgess Health, Harley-Davidson and The Valley Health System. Core Creative is located at 600 W. Virginia St., Suite 700 in Milwaukee’s Fifth Ward. Additional information on the agency can be found at or by contacting Ward Alles at (414) 299-3946 or Follow Core Creative on Twitter. Find Core Creative on Facebook.