Angi Krueger

Core Creative recognized for exemplary workplace practices

By Angi Krueger on November 5, 2012

MILWAUKEE (Nov. 5 2012) – Core Creative, Inc., has been honored with the 2012 Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility for its use of flexibility as an effective workplace strategy to increase business and employee success.

This prestigious award, part of the national When Work Works project administered by the Families and Work Institute and the Society for Human Resource Management, recognizes employers of all sizes and types and across the country.

“As a recipient of the 2012 Sloan Award, Core Creative ranks in the top 20% of employers nationally in terms of its programs, policies and culture for creating an effective and flexible workplace,” Galinsky said. “In addition, what makes this honor so special is that their employees have corroborated this, affirming that it is indeed an effective and flexible workplace.”

Workplace flexibility — such as flextime, part-time work and compressed workweeks — has been demonstrated to help businesses remain competitive while also benefiting employees.

“Our research consistently finds that employees in effective and flexible workplaces have greater engagement on the job and greater desire to stay with their organization. In addition, they report lower stress levels and better overall health,” said Ellen Galinsky, president of Families and Work Institute.

“At Core, our mission is to build Total Brand Alignment for our clients and ourselves,” said Ward Alles, president, Core Creative. “That means the values we express externally are reinforced internally to help nurture a workforce that believes in and works to elevate our brand. An important part of that is cultivating a workplace that is respectful, empowering and challenging for everyone. The fact that voting from our employees – including many who have joined Core in the last year due to our growth – has led to this national recognition is a tremendous source of pride, and will continue to help us recruit the best and the brightest to serve our clients.”

The Sloan Awards are unique for their rigorous, two-step selection process, which involves an evaluation of employers’ flexibility programs and practices, and a confidential employee survey. All applicants are measured against national norms from the National Study of Employers.

When Work Works is a national project to educate the business community on the value of workplace flexibility by sharing research and promising practices, and conducting the annual Sloan Awards. It is an ongoing initiative of the Families and Work Institute and the Society for Human Resource Management.

For more information about the When Work Works project and the Alfred P. Sloan Awards for Excellence in Workplace Effectiveness and Flexibility, visit www.whenworkworks.org.


ABOUT CORE CREATIVE
Founded in 1994, Core Creative, Inc., offers a full range of integrated marketing communications, advertising and public relations services to leading brands and health care systems. Core’s say it. live it.™ branding process develops both external and internal strategies to foster total brand alignment – elevating your brand from an intangible idea to a revenue-driving asset. Clients include Milwaukee Electric Tool, Verizon Wireless, Borgess Health, Harley-Davidson and The Valley Health System. Core Creative is located at 600 W. Virginia St., Suite 700 in Milwaukee’s Fifth Ward. Additional information on the agency can be found at corecreative.com or by contacting Ward Alles at (414) 299-3946 or ward@corecreative.com. Follow Core Creative on Twitter. Find Core Creative on Facebook.

About When Work Works
When Work Works is a national initiative, led by the partnership of Families and Work Institute and the Society for Human Resource Management (SHRM), to help businesses of all sizes and types become more successful by transforming the way they view and adopt effective and flexible workplaces. When Work Works is one of the foremost providers of resources, rigorous research and best practices on workplace effectiveness and flexibility in the nation. The initiative administers the prestigious Alfred P. Sloan Awards for Excellence in Workplace Effectiveness and Flexibility annually, which recognize exemplary employers for using flexibility as an effective workplace strategy to increase business and employee success. Visit www.whenworkworks.org and follow us on Twitter @FWINews and @SHRMPress.