Colin Deval

Respecting your employees helps build brand value

By Colin Deval on November 8, 2012

Core Creative was recently honored with the 2012 Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility for our use of flexibility as an effective workplace strategy to increase business and employee success. The award, part of the national When Work Works  project administered by the Families and Work Institute and the Society for Human Resource Management, recognizes employers of all sizes and types across the country.

According to the program, Core ranks in the top 20 percent of employers nationally in terms of our programs, policies and culture for creating an effective and flexible workplace. As a part of an intensive review process, our employees voiced their own opinions in a pivotal stage of the overall judging process. And while that’s what makes this so special for us, it makes up only a small bit of why we’re sharing this with you.

There is significant value to be extracted from implementing flex strategies for your workforce. Much of it starts with respecting and trusting your employees, and understanding that doing so will breed increased commitment and increased brand value.

This piece, from When Work Works shares some valuable information about the importance of building workplace flexibility. Specifically …

  • The value in retaining key talent,
  • How it helps companies achieve business goals,
  • How it boosts productivity, and
  • How to implement flexible strategies for your own business.

For us, this award, combined with the opinions our employees shared, goes deeper than just letting the odd employee off early now and then to hit day care, work from home, pursue a seminar or come in late the morning after a big concert. It’s about boosting productivity, retaining key talent and achieving business goals through respecting individual needs.

Have you heard our “say it. live it.” mantra?

There is an incredible opportunity available to companies who work to build internal brand strength. If you’re developing an external brand, do it internally as well. And vice versa. Just as you’d connect your audience to touch points with your brand, work to connect your employees to that brand every step of the way – from recruiting, hiring and onboarding, to goal setting, reviews, recognition, even the spaces in which they work.

Build the experience.

Say it. Live it.

That’s Total Brand Alignment. It’s a topic we believe in. It’s all about building and capitalizing on brand strength to strengthen your business.

But, for now, we’re happy to share how our own efforts have developed a wonderfully unified voice for our employees and how that resulted in this recognition. With so many new faces to integrate into the way we work and the way we live, it’s nice to know our own efforts to apply our “say it. live it.” approach for ourselves are working.

It’s been a busy 2012 at Core. Busy serving our clients, but also, as you’ve no doubt seen and hopefully have read here, busy building our new brand identity and connecting a growing workforce to what makes us tick.

Now, the questions …

  • What are you doing to connect your employees to what makes you tick? Do they even know what makes you tick? Do you know?
  • And if you do it … How much stronger will you organization be for it?
  • What are you doing to boost productivity and retain key talent?

Colin is a PR and social media specialist, and has been an employee at Core for 6 years.