Planning + Strategy

Planning + Strategy

Ready. Aim. Fire. (In that order)

Today’s CMO title should really stand for “Chief Marketing Orchestrator.” You manage the rapidly changing worlds of paid, earned and owned media (a crazy blend of traditional and digital forms of communication) and often times use a variety of both internal and external resources to get it all done.

You know what makes that challenging job a little easier? Working from a strategic plan — a comprehensive roadmap that’s designed to achieve clearly stated business and communication goals.

Core’s brand strategists can help craft this mission-critical document with you and for you — year after year. A solid plan (one for internal audiences and one for external) is your script for effective brand storytelling. Using the appropriate media and breakthrough creative, we’ll help you reach key audiences, achieve major milestones and analyze KPIs for new insights along the way.


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