Integrated Campaign

Borgess Health

Integrated Campaign

Emotional, relatable creative brings the brand to life.

Showing the experience from the patient perspective.

All too often, healthcare becomes unrelatable and difficult for patients to understand. Working with Borgess Health, Core created the “That’s where” campaign to show the experience from the patient perspective. Centered around a series of online documentaries, the campaign is devoid of the typical medical jargon and hyperbole. It’s just the real story from the patient and family who lived it.

Before every shoot, we pre-interview patients and craft a condensed versions of their story for print, outdoor and a 30-second TV spot promoting the online video. Every story is centered around a “That’s where” moment, where patients face a crossroads; and a contrasting “That’s where” resolution, where Borgess helps them get back to their normal life.

If you want a communications partner who listens, provides strategic communications counsel in a collaborative environment, then I recommend you talk to Core Creative. They understand the complexities of health care marketing, provide outstanding creative solutions, are budget conscience, but most of all truly ‘say it and live it,’ as it relates to brand alignment with internal and external audiences.Tom Comes

To date, we have produced eight documentaries, TV spots and radio spots as part of the campaign, and have produced even more print ads and outdoor boards supporting service lines with these real patient stories.