Tapping into the power of Small Town, USA.
“They know me best” speaks volumes and promotes loyalty.
Core has had the privilege of working with Beloit Health System of Beloit, Wisconsin for nearly 15 years. In that time, we’ve seen a lot of changes in health care. We mean a lot.
But all during that time, Beloit Health remained constant in its mission, i.e. to provide residents in the Stateline area (between Wisconsin and Illinois) with convenient access to high-quality primary care, anchored to a respected community hospital.
From a branding standpoint, Core has told the Beloit story in a number of ways. None as powerful, though, as the latest image campaign, tagged with the expression, “They know me best.”
Brand promises work when they are true. And that’s why this one works so well for Beloit Health System. They truly are a community hospital because they treat everyone like neighbors. And it’s that feeling, that personal touch, that keeps these residents turning to Beloit first for healthcare rather than to larger systems in Chicago or Madison.