Branding an educational experience that will connect with a highly targeted audience.
A small university with a greater purpose.
With just over 800 students, Concordia University Ann Arbor presents a stark contrast to some of the other well-known schools in the area. And that can be a very good thing.
Joining us as a client in 2013 (along with it’s sister school, CUW), we’ve worked to help them build differentiation through positioning based on the strong values, close-knit learning environment and impactful learning experience a CUAA education offers.
Using a powerful brand platform, Core has partnered with CUAA to spread their message and connect with potential students through social media, experiential marketing, digital and traditional marketing channels.