Helping a regional health system stand out in a fiercely competitive market.
Being heard starts with finding a unique voice.
Located just outside New York City, in Ridgewood, New Jersey, Valley Health System has strong competition in its regional healthcare market. In spite of having comparable or better quality services than many of their New York competitors, the perception that things are “better in the big city” is a battle they must fight every day.
Since 2007, Core has been working with Valley to establish a unique voice. Much of our work has focused on telling real patient stories, bringing out the human side of their brand like never before, and showing the profound effect Valley Health System has on people’s lives. By working to develop clear messages and build powerful emotional connections with their audiences, we’re helping them turn the tide more and more every day.