Helping a patient base appreciate the expertise in their own backyard.
Beating cancer together.
Owensboro Health is home to one of the area’s most sophisticated facilities for treating cancer. And that’s a good thing. The incidence for cancer is 17% higher in Kentucky than the national average.
Core’s job was to help increase confidence levels among Owensboro Health’s patient base, helping people in its primary and secondary service areas understand that they have local access to the technology, clinical trials and expertise that’s usually only available at larger city hospitals.
In addition, messages about Owensboro Health’s team approach patients and personalized touch were mandatories. This :60 TV spot featuring an actual patient and her oncologists, was awarded Best in Show in the local Addy competition, and won an Emmy.