Integrated Campaign

Owensboro Health

Integrated Campaign

An expanding medical group needed a unifying image campaign.

ONE big impact on the region.

Thanks to an aggressive acquisition strategy, Owensboro Health grew its medical group by 43% over the course of less than two years. With rapid growth, often times additional changes are warranted – not the least of which was a name change.

To communicate its unity, its depth of services and its expanding presence across a 14-county region in Kentucky and Southern Indiana, Owensboro Health Medical Group changed its name to One Health.

Core Creative was called on to launch the medical group’s rebrand via print, online, radio and tv ads. Additionally, we worked in tandem to establish a robust Facebook page and corresponding content strategy designed to appeal to our target consumer.

The creative execution featured a simple equation that showed growth, allowing for updates to be made as the medical group continued to acquire new locations. As a result of the ongoing announcements and a robust acquisition strategy, office visit volumes rose by 25% in the first quarter of FY2016, compared to the same period in the prior fiscal year.