Helping United Cerebral Palsy of Southeast Wisconsin reach even more people with disabilities.

Rebranding to match a new mission.

With a vast depth and breadth of services designed to help people with disabilities, United Cerebral Palsy of Southeast Wisconsin saw an opportunity. Having opened the doors to more people in need, they weren’t just United Cerebral Palsy anymore. They were a growing resource and advocate for all people with disabilities in Southeast Wisconsin.

Core worked with UCP to rename, redefine and re-launch their brand as Broadscope Disability Services. We created a new logo, website and collateral to support the launch and reflect the evolution of their mission. Since this multi-channel brand launch, we’ve continued to provide media relations and content generation support, helping Broadscope connect with their audience and bring positive change to people’s lives.


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