Establishing a position of leadership and expertise in the packaging industry.
Relationship building breeds success.
With an established agency/client relationship in the advertising space, ORBIS engaged Core to assist with PR efforts starting in 2011. One of the leading experts in the reusable packaging industry, we helped them shift their PR approach from “product availability” to “product application and benefit”.
We developed an extensive media list, conducted outreach and performed audits to ensure positive relationship building with key editorial contacts. We formed pitch schedules to work in lockstep with editorial calendars of target vertical publications and used creative pitching to develop feature story and spokesperson opportunities for the client.
By making key introductions and developing relationships between ORBIS and editors, we helped create a mutually beneficial situation. While ORBIS benefitted from coverage, editors would also benefit with immediate access to information resources and industry commentary.
In turn, coverage for ORBIS grew over 400% between 2011 and 2014. We helped ORBIS generate more than 30 spokesperson interviews in 2014 alone, and made them a sought-after source for industry commentary. Proof that the power of the relationship is alive and well.
in coverage from 2011-2014.