Building excitement for Steve Yastrow’s newest release.
A humorous and unexpected approach to book promotion.
Author Steve Yastrow has been a friend and partner to Core for some time. In fact, our WE philosophy is heavily rooted in his writings. So when he asked us to help him promote his new book, “Ditch The Pitch”, we happily obliged.
Discussing our options with Steve, we settled on producing a video trailer for the book. Our concept centered around a young boy who, after reading Yastrow’s book, gains persuasive powers that help him get whatever he wants. With a humorous, fast-paced style, the trailer helped Yastrow draw additional attention from readers and literary industry insiders alike.