The best offense is a good defense. The best defense?

Patients who serve as living proof of the care you provide.

What’s a health system to do when market research reveals that its awareness and perception levels are virtually unbeatable? Defend its strong position in the market.

Located in Ridgewood, NJ, just miles away from some of the world’s most prestigious medical centers in New York City, The Valley Hospital has its fair share of competition. Core Creative worked with Valley to bring to life a powerful, but often overshadowed brand through the words of its strongest allies: its patients.

The resulting brand campaign told stories of real patients using an interview-style approach. Stories were told through TV, radio, print and online executions. Viewers were invited to learn more at mystory.valleyhealth.com. Key messages reinforcing Valley’s accolades and affiliations with Cleveland Clinic and Mount Sinai, helped further communicate the health system’s ability to treat the most serious conditions.

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