Obstacle remover. Digital mastermind.

As leader of the agency’s management team, Rich Vetrano oversees every aspect of the operations of Core Creative. Agency goals, processes, change management, client and employee happiness – these are just a few of the things to which Rich strives to bring clarity, resolution, follow-through and results.

Rich began his 36 years in advertising as a graphic artist at a design studio, eventually becoming an award-winning art director. In 1994, he became one of the founding partners of Core, serving as its first art director. Besides his knowledge and expertise in process and production, Rich oversees Core’s IT needs and leads our rapidly growing digital services team.