Obstacle remover. Digital mastermind. Trout enthusiast.

As leader of the agency’s management team, Rich Vetrano oversees every aspect of the operations of Core Creative. Agency goals, processes, change management, client and employee happiness – these are just a few of the things to which Rich strives to bring clarity, resolution, follow-through and results.

Rich began his 32 years in advertising as a graphic artist at a design studio, eventually becoming an award winning art director. In 1994, he became one of the founding partners of Core, serving as its first art director. Besides his knowledge and expertise in process and production, Rich oversees Core’s IT needs and leads our rapidly growing digital services team.

An avid fly fisherman, Rich spends his time away from work casting lines into peaceful trout streams and enjoying the great outdoors with his family.