Sue Spaight, Senior Director - Insights and Strategy

Sue Spaight

Senior Director - Insights and Strategy

Obsessed with studying humans. In love with snuggling black labs.

Sue is fascinated by human behavior. Foraging for consumer insights, interpreting the research and applying it to help Core’s clients succeed invigorates her every day.

With more than 25 years of working on national and local brand strategy, Sue has helped guide campaign strategies for massive corporations, small businesses and everything in between. Her career has taken her across the nation and given her the opportunity to influence consumer markets and a variety of industries, including healthcare clients like Global Healthcare Exchange and consumer brands like Harley-Davidson.

Sue balances her love for research and learning with yoga, reading and family time, including spoiling her furry, rescued family member — senior black lab named Winston.


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