Norvado has selected Core Creative as its agency partner to clarify and strengthen its product offerings and reimagine its digital experience for customers across Northern Wisconsin.
Norvado, a telecommunications provider serving communities across Northern Wisconsin, has selected Core Creative as its agency partner. Core will collaborate with Norvado’s leadership team to strengthen product positioning, simplify product bundle offerings and redesign the brand’s digital experience to better serve customers.
Known for delivering high-touch, premium service in the telecommunications space, Norvado provides internet, TV, phone, security and streaming solutions to rural, small-town communities. Core’s engagement will focus on enhancing how these services are packaged and communicated, making it easier for customers to know their options and choose the right solution for their needs.
The work began with Core’s signature discovery process, including a collaborative workshop and secondary research to better understand consumer expectations around telecom experiences and bundled services. Core is developing audience personas, refining bundle structures and naming, and crafting key messaging to improve clarity and appeal across offerings.
In parallel, Core is leading the creative direction for a fully redesigned website experience. The new site will prioritize a more intuitive, transaction-focused user journey while visually elevating the Norvado brand.
The project, which kicked off in January, is on track for completion in early May.
Norvado selected Core based on a trusted prior client relationship and confidence in the agency’s ability to deliver both strategic direction and creative excellence.
“We’re really proud to partner with Norvado, especially because this partnership grew out of a trusted relationship from past work,” says Janee Wolf, director of strategy. “They deliver exceptional, turnkey service, and we’re excited to help make selecting the right product package even easier for customers.”
