What causes marketing and sales teams to get out of sync?
How can you as a marketing leader foster better communication and alignment to better qualify prospects and drive more sales?
In this ebook, you’ll learn:
- Common challenges that knock marketing and sales departments out of alignment
- The benefits of working closely together with shared goals
- A 5-step framework to create and maintain alignment
- And most importantly, how marketing/sales alignment can positively impact your business results
Explore more B2B healthcare marketing insights through our articles:
- Brand vs. Performance Marketing: Why Healthcare Marketers Need Both
- How Thoughtful Brand Discovery Helps Crystallize Competitive Advantage
- The Fundamentals of a Successful B2B Product Launch
- Create Clarity in the Complex Market with a Product Compass
- How to Build Your Brand, Inside and Out