Core Creative named agency partner by Beacon Health System and Graves Gilbert Clinic.

With locations across northern Indiana and southwest Michigan, Beacon will look to Core for its creative services, including brand building and messaging to help bring awareness in its expanded Michigan market following recent hospital acquisitions. Core will support this campaign work with strategic creative and in-market advertising that launch this month.

Graves Gilbert is a multi-specialty, physician-owned and operated clinic based in Bowling Green, Kentucky, that will be going through Core’s signature branding process. Known for delivering dependable, patient-centered care across generations, the Clinic will use this opportunity to ensure the brand reflects the high standards and trusted experience patients rely on every day. Core will conduct qualitative and quantitative consumer research to build a new brand platform in parallel with defining a new patient experience. The work will come together with the launch of a new brand platform and internal campaign — using the tenets of Core's say it. live it.® philosophy — scheduled for early 2026.

In the proposal process, Graves Gilbert noted Core’s depth and discipline as reasons for working with the agency, whereas Beacon noticed Core’s standout creative.

“Working with organizations like Beacon and Graves Gilbert Clinic energizes us,” said Beth Crivello-Wagner, Core’s chief operating officer and president. “Their unwavering focus on quality care, patient access, and community health perfectly mirrors our own passion for meaningful, purpose-driven work in the healthcare space. We’re honored to be a part of their journey to consistently elevate the health and well-being of the communities they serve.”