Holista

We first developed messaging that would align all future collateral and communicate key emotional and functional benefits of the Holista ecosystem. The portfolio of sales materials we designed used benefits-driven copy and a more contemporary visual approach that simplified the benefits of value-based healthcare.

Recognizing the need for consistency across touchpoints, we proactively recommended a website redesign to match the clarity and polish of the new materials. Our goals were to:

• Showcase Holista as a sophisticated, high-touch partner
• Enhance usability and improve navigation to key content
• Support audience needs through clear, easily digestible information
• Improve the site’s performance as a lead generation tool

Our redesign approach focused on reimagining eight key web pages. The homepage received a custom design to express Holista’s brand personality, while secondary pages featured a modular, user-friendly layout to improve navigation and readability. Content was restructured to be more interactive, engaging and accessible across desktop and mobile devices — supporting a consistent user experience.

The new brand identity and experience more effectively convey Holista’s brand promise: innovative, capable and focused on providing a better healthcare experience for payors, providers and patients. It delivers a more intuitive, engaging experience that supports lead generation, reinforces credibility and clarifies its many benefits for its diverse audience.