Through strategic product launches and brand building, we’ve made a world of difference for Natus, a global medical device brand.
For more than 80 years, Natus has been recognized as the source for solutions to screen, diagnose, and treat disorders affecting the brain, neural pathways, and eight sensory nervous systems. The company first engaged Core to support a new product launch — and the scope of our creative partnership has quickly grown.
Our goal has been to help the company align its brand with its vision: to advance the standard of care and improve patient outcomes and quality of life. By placing more emphasis on the experience of end users (health care teams and their patients) and creating more consistency across the company’s messaging, we have instilled a greater sense of humanity in a B2B brand, helping create a strong, memorable and emotional connection with customers.
Business support
“Core took the time upfront to understand our business. They are truly an extension of our team.”Erin Soulier - Marketing Communications Manager, Natus
Our product launch campaign for the Softwheel integrated social media, influencer content and sales support to introduce an innovative mobility technology.
Our Primescan product launch campaign made business “potential” become truly possible — and exceeded projections for our partners at Henry Schein.
We refreshed the Broan brand position by emphasizing healthier homes and improved indoor air quality.