Seeing better business results through targeted messaging.
Our Primescan product launch campaign made business “potential” become truly possible — and exceeded projections for our partners at Henry Schein.
The concept we developed revolved around education, influence and sharing. Across the campaign we used inspiring photography and video of real users to showcase how — and where — Acrobat wheels changed their lives for the better.
We created a useful toolkit for Numotion employees as a resource to help explain the distribution, demo and sales process. A clean design and simplified copy visualized the information in a memorable way and emphasized the end user.
To reach our desired end-user audience in a way that resonated emotionally, we partnered with three top social influencers to share their personal experiences with the product through video testimonials. Tapping into the close-knit community of wheelchair users allowed us to share the Acrobat’s benefits to manual wheelchair users in an authentic way, via Facebook, Instagram and YouTube.
We also developed strategically targeted promotional materials, including direct mail and email, focused on user experiences. These materials showed how the product was making a difference in real people's everyday lives.
In addition to our influencer marketing, we also wrote, designed, and executed graphics for Facebook, including an expandable canvas ad which allowed our audience to explore more details of the innovative technology without leaving the platform.
The integrated SoftWheel Acrobat campaign broke through the clutter and attracted our audience to the new possibilities available with these technologically advanced wheelchair wheels.
Our benefits-driven campaign increased Numotion’s Facebook advertising engagement by 76% over previous product campaigns.
The social influencer campaign also created a high level of engagement across platforms; on Instagram, videos received nearly 30,000 views and 50,000 likes — and live segments on Numotion’s owned channels received over 7,000 views.