Inspiration improved awareness

Over 4 years and 3 strategically phased campaigns developed under the lifeinspired platform, we helped ThedaCare thoughtfully and gradually renew its brand in a way that accurately reflects its purpose and value to the communities it’s served for over 100 years.

The lifeinspired platform has achieved incredible results for ThedaCare’s brand awareness, equity and attraction, including:


increase in brand equity over a single year


improvement in brand attraction — helping the organization dominate its largest market (Appleton) across all brand health metrics