From insight to new image.
From the outset, we knew that TriHealth was a great opportunity to implement our say it. live it.® philosophy, which helps align a brand’s actions and experience with its consumer image and messaging.
In research within the organization, we felt a qualitative difference: a unique degree of warmth and humanity. Teams expressed a heartfelt belief in the importance of treating patients like human beings rather than numbers, ensuring that they feel seen, heard and deeply cared for.
A surprisingly human approach
Consumers and current patients expressed that, to believe that they received the best possible care, they first needed to feel understood and cared for as a human being.
This consumer insight led to the strategic platform for the campaign: that TriHealth’s surprisingly human care drives the best health outcomes. We brought this to life in Be seen. Be heard. Be healed.: an invitation to experience the humanity and the healing that results.
Seeing and hearing the new brand
Our integrated campaign used powerful, consumer-focused headlines and depicted moments of humanity to highlight instances of healing and relief that people could expect to feel with TriHealth by their side. Messaging emphasized the power of personal connection with a care team — and the system’s holistic, proactive care approach.
“Core was able to hold a mirror up to TriHealth’s true identity in the market. With that knowledge, they brought that identity to life through our marketing and to rally our 11,000+ team members behind it. In the end, we developed a unique, credible and impactful brand position and creative platform that resonates with both healthcare consumers and our team members.”Rob Whitehouse - VP of Marketing & Communications, TriHealth
Improving brand health and marketing outcomes
Since the campaign launched, brand awareness has grown, with top-of-mind awareness at the top of its large pool of competitors. Among local consumers, TriHealth is now the preferred system for primary care, women’s services and orthopedic care.