Fostering conversations to encourage vaccinations.
We built the Let's Talk About It campaign to encourage a reluctant community to reconsider COVID-19 vaccinations.
Our research showed Millennial Moms with children under the age of 18 rate being a good parent as one of the most important goals in their lives. We needed a message to link access to local, high quality care with our audience’s ultimate emotional driver — being a good parent and giving their children great lives.
The Let Them Play campaign we developed doesn’t lead with stats listing the number of specialties or specialists. It shows what parents want for their children: a normal, fun and adventurous childhood. Time playing. Time with family, friends and their favorite pastimes.
“The campaign that Core produced for us has been raved about internally. Not only are the employees excited at how different and innovative this campaign is for us, but the patients and families are thrilled to see parts of their town showcased in the campaign creative.”Genny Bureson - Director, Brand Engagement
According to quantitative research, the brand’s unaided awareness in Northeast Arkansas doubled in 2020 over the prior year, as did the brand’s share of experience (percentage of total healthcare experiences in the market).
The campaign and its extensions have been recognized with a number of advertising awards, including a Judge's Choice Distinction from the Aster Awards.