Our message resonated — with incredible results.

Within the first month of launch, audiences engaged with our digital content at an above-average level, sparking a 300% increase in calls to Arkansas Children's and a 1,000% increase in Facebook audience size.

In approximately three months, we garnered more than 180 million impressions, serving our primary goal of generating awareness. In 2021, statewide vaccination rates increased by more than 18% since the campaign launched — with Arkansas nearing the national average.