Through strategic product launches and brand building, we’ve made a world of difference for Natus, a global medical device brand.
For over 80 years, Natus has been a trusted leader in medical technology, helping healthcare professionals screen, diagnose, and treat disorders affecting the brain, neural pathways, and sensory nervous systems. Our partnership began in support of a medical device product launch—and our collaboration has since evolved into a strategic, brand-building partnership.
Over the years, we’ve aligned the B2B healthcare brand with their vision, crafting marketing strategies that enhance brand recognition, patient experience, and clinical impact. By prioritizing the needs and experiences of patients and healthcare teams, we’ve brought humanity to back into Natus’s marketing approach, making the medical brand more relatable, memorable and impactful.
“Core took the time upfront to understand our business. They are truly an extension of our team.”Erin Soulier - Marketing Communications Manager, Natus
Our product launch campaign for the Softwheel integrated social media, influencer content and sales support to introduce an innovative mobility technology.
Our Primescan product launch campaign made business “potential” become truly possible — and exceeded projections for our partners at Henry Schein.
We effectively refreshed the Broan brand position by pivoting the creative strategy, emphasizing healthier homes and improved indoor air quality.