Ward Alles, President and Brand Consultant

Ward Alles

President and Brand Consultant

Big ideas. Even bigger personality.

Ward Alles is Core’s visionary and president, guiding the agency’s direction and business development efforts. His spirit is infectious, his ideas have paved the way for smart branding campaigns and his leadership experience brings valuable insight to each client we serve.

With more than 22 years of nationally award-winning healthcare and business-to-business writing under his belt, Ward co-founded Core in 1994 with his two partners. He began his advertising career as a copywriter, working for two of Wisconsin’s leading B2B agencies.

Ward is an active member of the business community, with memberships in TEC, COSBE and the Business Marketing Association. He is an active member of Family Business Legacy Institute and has been called on to guest lecture at both Marquette University and the University of Wisconsin-Milwaukee.


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