Ward Alles, CEO, Board of Directors Member

Ward Alles

CEO, Board of Directors Member

Big ideas. Even bigger personality.

Ward is Core’s visionary and president, guiding the agency’s direction and business development efforts. His spirit is infectious, his ideas have paved the way for smart branding campaigns and his leadership experience brings valuable insight to each client we serve.

With more than 27 years of nationally award-winning healthcare and business-to-business writing under his belt, Ward co-founded Core in 1994 with his two partners. He began his advertising career as a copywriter, working for two of Wisconsin’s leading B2B agencies.


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