What HMPS 2026 taught us about trust, AI and the future of healthcare marketing.
Core attended HMPS26 and identified the biggest trends for healthcare marketing.
Humanity, the non-negotiable in creative connection.
While AI is an undeniably powerful tool, recent events have reinforced that human authorship remains the heart of authentic, protected creative.
A hammer is a tool in your toolbox, and so is AI. Neither should hit you over the head.
Learn how to use AI as a practical, everyday tool to accelerate research, spark ideas and strengthen your strategic thinking.
Marketing pricing shouldn’t feel like booking a flight.
Try a simpler, more transparent approach to marketing planning, pricing and results.
Five simple ways old-school PR principles can help boost GEO
Looking to boost your GEO (Generative Engine Optimization)? Read our five tried and true PR principles to bring your strategy back to basics.
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Rethink and reevaluate to improve B2B campaign results.
Before giving up on unsuccessful B2B product marketing campaigns, discover a framework to help you assess what’s working and what isn’t.
The fundamentals of a successful B2B product launch.
An outstanding B2B product launch depends on fresh marketing tactics and creative messaging. Learn how to build a solid foundation for lasting success.
Brand vs. performance marketing: Why marketers need both.
Learn how pairing brand and performance marketing strategies creates a multiplier effect to boost your company’s short and long-term performance.
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