AI in market research: What’s ready. What’s not.
Here's where AI is delivering real value today, where human expertise still matters most, and what smart marketers should know.
Great creative is just the tip of the iceberg.
Behind every successful project is strong alignment from the start.
Product or brand? 5 things we’re seeing in B2B right now.
Many B2B companies are known for what they sell, not who they are. As buying gets more complex, that gap becomes harder to ignore. Here are some recent trends and why they matter.
PR isn’t dead. You’re just thinking about it wrong.
Why PR and thought leadership matter again in the age of AI search.
Connecting with your audience through the power of storytelling.
While facts and figures have their place, effective storytelling helps your marketing leave a lasting impression
Connect with us
Subscribe to stay in touch and learn about our latest insights.
What HMPS 2026 taught us about trust, AI and the future of healthcare marketing.
Core attended HMPS26 and identified the biggest trends for healthcare marketing.
Humanity, the non-negotiable in creative connection.
While AI is an undeniably powerful tool, recent events have reinforced that human authorship remains the heart of authentic, protected creative.
A hammer is a tool in your toolbox, and so is AI. Neither should hit you over the head.
Learn how to use AI as a practical, everyday tool to accelerate research, spark ideas and strengthen your strategic thinking.
Want to make great work with us?
Whether you’re in need of marketing services or want to put your skills to use making breakthrough creative, we want to hear from you.