We effectively refreshed the Broan brand position by pivoting the creative strategy, emphasizing healthier homes and improved indoor air quality.
As Broan’s strategic marketing partner, we identified opportunities to increase brand visibility, drive sales and adapt to an evolving marketplace. To meet the increased demand for improved indoor air quality during the pandemic, we effectively pivoted our creative and brand strategies to reinforce Broan as a leader in home ventilation products and giving families happier, healthier home environments.
Adapting our social- and SEM-driven marketing strategy as people’s priorities changed helped Broan maintain sales growth, even during economic uncertainty. Our campaigns prove how agile marketing strategies backed by consumer insights can turn changing consumer behaviors into measurable business success.
Business support
“Core has been a fantastic partner for our business. They deliver on time, exceed performance goals, and provide insights and strategy beyond our expectations. They truly are, if you pardon the cliché, an integral part of our team.”Dave Jones - Senior Marketing Communications and Brand Manager
Our digitally driven marketing campaigns for Broan bath fans exceeded projections and success goals.
Healthy Home website sessions
“Buy Now” clicks
Year-over-year product sales increase
In our work with Burger Boat Company, we embraced imagination for marketing custom luxury yachts to an ultra-high net worth audience.
Through strategic product launches and brand building, we’ve made a world of difference for Natus, a global medical device brand.
