Through the Right Here campaign, we improved Med Center Health's reputation with stories that prove excellence is “right here.”
Med Center Health is a six-hospital, integrated health system, serving a 12-county region with 400 physicians and 50 specialties. Despite the system’s depth and breadth, outmigration to larger cities threatened Med Center Health’s market share. Patients needed to know they could choose Med Center Health to get the care they need, close to home.
Our goal was to establish the Med Center Health brand and increase the system’s perceived overall quality. Before the campaign, 21% of the market rated Med Center Health as “excellent.” We aimed to increase that to 24% within 18 months of campaign launch.
During the discovery phase of our 5D brand process, we learned that Med Center Health “owns” the brand position of innovation in its immediate market, putting it in a strong position to compete with health systems in neighboring Nashville. We developed the Right Here campaign to share patient success stories happening right in South-central Kentucky.
Since launching in June of 2018, the Right Here campaign generated the following results
unique visits to the landing page
average session length on the landing page
searches for a provider
service lines inquiries
video views
Through our partnership with ThedaCare, we’ve highlighted the health system’s commitment to the needs of its community — and inspired action.
Our Let Them Play campaign improved a system's reputation and stemmed outmigration for an updated children's health clinic in northeast Arkansas.