Our B2B media relations strategies help Sentry Insurance share industry thought leadership and strengthen business relationships.
Sentry Insurance has long been a trusted name in the U.S. insurance industry, backed by one of the nation’s most financially secure mutual insurance groups. In 2019, Sentry set out to refine its B2B brand strategy — prioritizing relationships and thought leadership to stand out in a competitive market.
That’s where Core stepped in. As Sentry’s communications agency of record, we’ve developed a highly targeted media relations strategy to promote thought leadership, increase brand visibility, and engage Sentry’s growing team. By securing media placements in top-tier business and trade publications, we’ve positioned Sentry as a go-to expert in the B2B insurance industry.
A key pillar of Sentry’s brand identity is its deep connection to the golf industry. Sentry uses high-profile sponsorships — like the Sentry Tournament of Champions and its role as the official insurance partner of the USGA — to keep its brand top of mind among its business audience. Its company-owned course, SentryWorld — one of Wisconsin’s premier destination golf courses — enhances this positioning by hosting high-profile events like the 2023 U.S. Senior Open. Our strategic communications support helps ensure Sentry’s messaging around brand events like these reaches key audiences and creates unforgettable moments.
Image courtesy of Sentry
Image courtesy of Sentry
Image courtesy of Sentry
We developed an award-winning media relations program that generated impactful placements in priority trade and national publications. Last year alone, Sentry saw a 22% increase in trade media placements from the year prior, reaching a total of 142 placements. Since 2019, we’ve helped Sentry secure 511 trade placements overall — reaching a combined readership of more than 131 million.
In less than three months, we helped CPI launch a first-of-its-kind Workplace Violence Prevention Training Index by interpreting, gathering and sharing important healthcare industry data and training expertise.
We helped redefine Wells’ brand identity, positioning the brand as a national leader and creating a stronger presence among B2B manufacturing brands.
