Laying strong foundations and elevating a new brand identity.

After acquiring numerous manufacturing operations, Wells quickly went from a regional developer of building solutions to a new market position as one of the leading innovators in the U.S. As the long-term creative partner of Spancrete — one of the precast manufacturers Wells acquired — Core was asked to evolve the brand in a way that aligned with the growing company.

Following the acquisition and an in-depth brand discovery process, we defined the new Wells brand in ways that resonate both internally among its newly expanded workforce, and externally among its growing customer base. With our help, Wells now leads from an aspirational position: creator, catalyst and engaged community member, capable of helping businesses, people and communities thrive.

Business support

  • Brand strategy
  • Website design and development
  • Sales support materials design and development
  • Print advertising
  • Media relations
  • Environmental signage