Managing communications for an insurance expert focused on conversations.

Sentry Insurance is part of one of the largest and most financially secure mutual insurance groups in the U.S. In 2019, Sentry was eyeing its future with a renewed brand position based on relationships and expertise, both vital to differentiating the insurer in a crowded marketplace.

That’s when our teams formed a partnership that would result in increased media coverage and greater internal engagement among its growing workforce. As Sentry’s communications agency of record, we created a plan to cement the insurance provider's position as an expert resource for key media outlets.

Key to all efforts is Sentry’s deep relationship with the world of golf through its sponsorship of the Sentry Tournament of Champions, as the official insurance partner of the USGA, and its company-owned golf course, SentryWorld — Wisconsin's first destination golf course and host of the 2023 U.S. Senior Open.

Business Support

  • Content strategy
  • Media relations
  • Thought leadership
  • Social media strategy
  • Internal communications
  • Employee engagement
  • Event management
  • Community initiatives
Jump to results

Strengthening relationships and getting results.

We developed an award-winning earned media relations program that has helped lift Sentry’s brand awareness among business decision makers by 14% in the past two years.

Our work with Sentry has also earned multiple Paragon Awards of Excellence from the PRSA of Southeastern Wisconsin.