Cementing an insurance provider as an expert resource for key media outlets.
By managing communications and sparking meaningful conversations, we’ve helped Sentry Insurance share their business expertise.
Collaborating with our strategic partners, we developed a composite scoring system for the index. From the indexed findings, we created a comprehensive Workplace Violence Prevention Training Index Annual Report, which summarized trends and provided actionable recommendations based on the initial survey data. This valuable resource supported healthcare organizations seeking insights and guidance in workplace violence prevention training.
We also transformed the static online survey into a more dynamic, step-by-step user experience on a dedicated landing page which also housed the annual report.
A robust communications plan, including news releases, email and digital ads, established CPI as a though leader and directed our audience to the new resources.
Media efforts generated interest in the index and its findings, with 138 news outlets covering the wire release and several publishers requesting interviews to learn more about workplace violence prevention.
The landing page remains active, allowing visitors to complete the now-indexed survey, which will continue giving new insight into the current state of workplace violence prevention training in healthcare.