In less than three months, we helped CPI launch a first-of-its-kind Workplace Violence Prevention Training Index by interpreting, gathering and sharing important healthcare industry data and training expertise.
Crisis Prevention Institute (CPI) approached Core to help develop a Workplace Violence Prevention Training Index for healthcare. They needed help analyzing survey results, creating a more interactive online survey and implementing effective marketing strategies to support the index launch — all in a span of less than three months.
Collaborating with our strategic partners, we developed a composite scoring system for the index. From the indexed findings, we created a comprehensive Workplace Violence Prevention Training Index Annual Report, which summarized trends and provided actionable recommendations based on the initial survey data. This valuable resource supported healthcare organizations seeking insights and guidance in workplace violence prevention training.
We also transformed the static online survey into a more dynamic, step-by-step user experience on a dedicated landing page which also housed the annual report.
A robust communications plan, including news releases, email and digital ads, established CPI as a though leader and directed our audience to the new resources.
Media efforts generated interest in the index and its findings, with 138 news outlets covering the wire release and several publishers requesting interviews to learn more about workplace violence prevention.
The landing page remains active, allowing visitors to complete the now-indexed survey, which will continue giving new insight into the current state of workplace violence prevention training in healthcare.
By managing communications and sparking meaningful conversations, we’ve helped Sentry Insurance share their business expertise.
Our product launch campaign for the Softwheel integrated social media, influencer content and sales support to introduce an innovative mobility technology.
Through strategic product launches and brand building, we’ve made a world of difference for Natus, a global medical device brand.