Our See Your Possibilities campaign helped alleviate the fear individuals feel when facing a heart condition.
TriHealth had a strong cardiovascular program but suffered from low market awareness, overshadowed by competitors that had established a long-standing reputation for the area’s best heart care providers, and were using that reputation to improve perceptions around their other service lines.
TriHealth approached us to help elevate their cardiovascular reputation and align their messaging with the system’s surprisingly human approach to healthcare—and the strong brand position we had helped them develop—to increase awareness of their expertise.
Our discovery process uncovered that a cardiovascular diagnosis “strikes fear into the heart,” but through reassuring, expert guidance, patients feel they have a clearer understanding of their outlook.
This insight revealed an important opportunity: marketing needed to acknowledge the emotional weight of a heart diagnosis and not just promote clinical expertise alone.
The See Your Possibilities campaign invites the community to explore TriHealth’s expertise and advanced treatment options, and the fulfilling life they’ll continue to live after being seen, heard and healed by the system’s uniquely compassionate care.
Rather than focusing solely on procedures or technology, the campaign reframed cardiovascular care around reassurance, trust and possibilities.
The See Your Possibilities campaign has supported significant increases in cardiovascular patient volume, strengthening TriHealth’s reputation for cardiovascular care and helping build trust in a highly competitive market.
In its first six months, the campaign ignited strong consumer engagement, an indicator that the message connected and built trust when patients needed it most:
Digital audio: 3.2 million listens with a completion rate of 93%.
Digital display: 28,600 clicks and 19.9 million impressions.
Paid social: 29,400 engagements, 20,400 clicks and 1.7 million impressions.
Through our partnership with ThedaCare, we’ve highlighted the health system’s commitment to the needs of its community — and inspired action.
Our Let Them Play campaign improved a children’s health system's reputation, increasing brand awareness through emotional pediatric healthcare marketing.