Our Ask Fearlessly campaign invited questions and offered reassurance for those touched by cancer.
TriHealth’s oncology program was recognized by its patients for its quality and highly supportive care, but its reputation was overshadowed by competitors who were known for scientific, academic medicine. Despite positive patient testimonials, the system lacked widespread recognition as a leader in cancer treatment.
The challenge was to raise awareness of their oncology services and emphasize TriHealth’s unique blend of compassionate care and advanced expertise.
Through interviews with cancer patients—including some TriHealth patients—we discovered that the indefinite nature of the cancer journey leaves patients feeling fearful and powerless. To feel empowered, they need reassuring support and expert guidance throughout diagnosis, treatment and beyond.
By positioning TriHealth as both a source of medical expertise and emotional reassurance, the Ask Fearlessly campaign empowered patients and their loved ones by promoting open conversations. The campaign underscored the brand's dedication to healing its patients by seeing and hearing their true needs.
The Ask Fearlessly campaign has supported significant increases in cardiovascular patient volume.
In its first six months, the campaign ignited strong consumer engagement:
Digital audio: 3 million listens with a completion rate of 95%.
Digital display: 25,800 clicks and 20 million impressions.
Paid social: Over 30,000 engagements and 976,000 impressions.
Through our partnership with ThedaCare, we’ve highlighted the health system’s commitment to the needs of its community — and inspired action.
Our Let Them Play campaign improved a children’s health system's reputation, increasing brand awareness through emotional pediatric healthcare marketing.