Improving brand health and marketing outcomes

During its first 18 months, the integrated brand campaign has been a success. Market research revealed that:

  • Valley defended its position as market leader in top-of mind awareness and overall preference in its highly competitive market.
  • Across the total market, ad recall levels were 32 percent higher for Valley than its next closest competitor. This is particularly remarkable considering Valley was significantly outspent in the market.

Outputs include:

  • Over 119,000 visitors to the Microsite.